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Client: Stone Real Estate

Deliverables: Branding | Identity Design | Marketing Materials (Brochure & Website) | Building Signage & Wayfinding


The building was originally designed by world-famous architect Richard Seifert and the site was once home to the International Time Recording Company (ITRC). The new identity builds on that legacy, drawing visual reference from one of ITRC's iconic clockface designs and reinstating the building's primary function as a place of work.

Logo - Single Colour Version

Building Approach (from The River)

Building Approach (from Ravenscourt Park)

External Signage Detail (Corten Steel)

Reception Signage

Photography (Typical Floor)

Integral Building Signage, Wayfinding and Details

Hard-Case Brochure Design

Lay-flat Brochure Binding Detail

Photography for 'Spot the Difference' Campaign

Isometric Floor Space Illustrations

Event Promotion (Invite Design)

Brand Consistency in Material Finishes

Event Promotion

Clockwork Building Merchandise

Event Promotion (Flyer Design)

Targeted Email Campaign

View next project: The Harrison

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