Founding Partner

Bell & Whistle was founded by Ross Cunningham in 2015. Ross has worked in the creative industry for the past twenty-five years, focusing on branding, visual identity, and graphic design. With a background in architecture, he has specific expertise within the property industry and has worked across several international regions. 

Ross Cunningham
Creative Director
+44 (0)7919 202 759


Ross studied architecture at Nottingham University (1994-2000). His diploma project was awarded a distinction and won the World Millenium Cyber Design Competition, hosted at the World Congress of Environmental Design in Seoul. This inspired a departure from traditional architectural practice, and in November 2000, Ross joined digital design agency Smoothe. Across a period of 9 years, Ross was responsible for developing a creative design offering around the existing CG production studio. This shift culminated in the company winning multimedia campaigns to promote large-scale international property developments for clients such as British Land, Development Securities, Westfield, Foster+Partners, CBRE, and Savills.

In November 2009, Ross co-founded Assembly Studios, helping to position the business as an independent creative agency, working across multiple sectors and international regions (including Europe, CIS, and the Middle East). As creative director, he was responsible for interpreting client briefs and developing multimedia campaigns with effective design strategy and communication. 


At Bell & Whistle, Ross continues to develop the strategy and visual language for corporate identities and multimedia campaigns; and is directly responsible for ensuring the final design output is coherent and engaging across all channels.



Bell & Whistle has over 25 years' experience in carefully crafting design material that is faithful to each brand's personality, values, and positioning.

Whether your brand is a business, a building, or a biscuit—we can help you attract the right attention with a memorable and enduring visual identity.

Creative Process

Bell & Whistle utilises a flexible, tried-and-tested design process to guide successful creative output. The framework moves through three key stages in order to: (1) position the brand; (2) create an appropriate brand language; and (3) produce a coherent and engaging suite of brand materials.

Click on the image below to view our creative strategy:


Belfast + London | Email | +44 (0)7919 202 759


  • Instagram
  • email copy
  • LinkedIn