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Client: Westbrook Partners

Deliverables: Branding | Identity Design | Marketing Materials (Brochure & Website) | Building Signage & Wayfinding


The Shore is a high-end residential scheme in Westcliff-on-Sea, offering luxury waterside apartments within easy reach of the City of London. The new identity employs the identifiable building outline in the logo and, through typography and illustration, creates reference to the art deco period when the British seaside was in its prime.

Logo - Single Colour Version

Poster Design

Printed Flyer

External Signage Detail (Aluminium Light Box)

Typography Hierarchy

Wayfinding (Door Numbering)

Individual Unit Brochures

Main Brochure (Centre-fold)

Main Brochure (Building Facade)

Main Brochure (Typical Apartment)

Floor Plan Folder

Printed Floor Plans

Promotional Postcard Designs

Event Promotion (Flyer Design)

Event Promotion (Ice Cream Tub Design)

The Shore Merchandise

Standalone Penthouse Website and Material

View next project: Man & Beast

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