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Client: Grazing Bull

Deliverables: Branding | Identity Design | Illustration | Packaging Design 


A new name and visual identity were required for a start-up company seeking to capitalise on the strong emerging market of beef jerky produce. With 64% protein and less than 1% sugar, the main audiences for the product are outdoor health fanatics and eco-foodies. The name and strap-line characterise the brand with a bull, who, through the various landscapes presented on each flavour type, embodies the brand values of adventure and journey.

Logo - Single Colour Version

Logo - 4 Colour and Stamp Variants

Packaging Design

Flavour Options

Heat Scale Detail

Final Product

Postal Box with 6-Pack of Jerky

Website Shop

Business Cards

New Fish Jerky Range Coming Soon!

View next project: The Shore

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