Client: Turbo Agri Ltd

Deliverables: Branding | Identity Design | Packaging Design | Marketing Materials (Brochure, Website & Merchandising) | Exhibition Design 

 

Man&Beast produces a range of high performance products for cattle and sheep. The 'Turbo'-named products were originally being produced by Turbo Agri. To create clarity between producer and product brand, and provide flexibility for further product lines, a new company identity was created for the production company.

 

The new company name, Man&Beast, along with the illustrated logo roundel, was designed to present the core value of animal welfare. The naming structure for the entire product range was also overhauled, with a more coherent colour-coded visual identity introduced across the packaging design. The visual style aimed to create a more informational, medicinal and professional feel to the range.