Client: Westfield

Deliverables: Naming | Identity Design | Marketing Materials (Brochure & Website) | On-floor Display

 

Westfield required a building identity campaign for a new commercial building, located at the northwest edge of the Westfield London extension. The building features four floors of highly specified office space and benefits from private terraces overlooking Westfield Square with panoramic views over west London. The iconic 'one' form of the logo picks up on both the street address and the building footprint and helps position the building as first in class.